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As part of your membership you get to experience & enjoy ASGBI Lifestyle Rewards.

Members receive exclusive discounts & added value offers on a wide range of luxury products, services & experiences.

ASGBI Lifestyle Rewards - Your life, your choice...

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… Country & City Clothing Lifestyle Outfitters

AVANA-Collection, (pronounced A-var-na)... Upmarket lifestyle outfitters for the finest Country and city clothing, Outerwear and Sun Protection leisurewear - great British classic, casual and formal wear to look, feel and perform at your best. Known for our wide range of sizes and colours of effortless and practical design led menswear and women's clothes ... for Work, Rest or Play.

From the Board Room…to the Ballroom …to the Beach, AVANA- Collection will provide you with style and performance throughout the day, from tailored finesse to head turning contemporary styling.

Work- Ready – Think Confident! Travel/ Office/ Leisure suits for men and ladies dresses, trousers and skirt suits in mix and match options in a range of sizes - crease resistant and machine washable for practical everyday wear. Design-led corporate tailoring and workwear essentials in a wide range of sizes from Ladies Petite 4 to Plus Size 24 and Men's Big & Tall range, with Short, Regular or Long lengths -  get the right fit for you.

...our fine quality men’s Country Clothing range delivers outstanding quality, distinguished style and value 

Action-Ready – Country Tweed, Active wear, Outdoor and Holiday wear.

Party-Ready – Whether it’s brunch, lunch,  a black tie dinner or a wedding, make a good impression  wearing the perfect outfit for your special occasion.

SMART Clothes - Technical clothing experts with clothes you can live in:

Sun Safe - UPF 50+ Sun protection clothing offers maximum UV protection in exciting styles for men, women and children.

Stain Resistant - Nanotex coated Dinner Jacket and Teflon coated White Tuxedo  to resist staining.

Performance - Crease Resistant, Washable Suits , Jackets and Performance Outerwear.

Men's Jewellery, Accessories and Home & Gifts, with something for everyone - Gifts for the Girls, Presents for Men and Children's toys, Plus a range of stylish luxury gifts for dogs and dog lovers.

Our Story so Far...

We'd never heard of Sun Protection Clothing until my mum developed skin cancer...

We didn't realize the sun's harmful rays penetrate normal clothing and swimwear until the cancer dermatologist told us, so

We decided to do something to make a difference, to help people. By getting word out about the importance of Sun Protection clothing we feel we are making a difference...

From Sun Protection clothing our range of SMART technical clothing and country clothing grew, offering great style and value, with a wide range of sizes, often not available on the High Street... practical solutions and mix & match options.

We are becoming the 'go-to' outfitter for men's Blazers, Tweed Jackets and Suits.

Based in the beautiful Spa town of Harrogate, we are close to the textiles heartland of Great Britain (Leeds & Bradford); we have built on this heritage, where for generations people have worked in cloth making, design and fashion.  Our Harris Tweed and genuine British wool lines intertwine tradition and culture into our range.

Members Exclusive Offer:

We are pleased to offer members 10% off your order.

Please use the Code LIFESTYLE10 at the checkout to receive discount.

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